SportRx – Rebranding a leader in the Sport Optics category.

SportRx is a San Diego–based performance optics company founded by active opticians who live the lifestyles they serve—cycling trails, race courses, ski slopes, and everywhere in between. As the brand expanded and its audience of outdoor athletes grew, SportRx recognized the need for a refreshed identity that matched its evolving ambition. I was engaged to elevate the brand across identity, website, and marketing platforms. Partnering closely with CEO Dan Bruton, we developed a cohesive design system that showcases the company’s deep optical expertise and authentic connection to the active outdoor community.